One of our main clients is the online games shop Legend Games. They deal in board games, roleplaying games, dice and miniatures, and sell world wide. Legend Games was already using a shopping product called Actinic Catalog, so our brief was to re-style the company within the bounderies imposed by the software.

Legend Games needed to appeal to predominantly young to middle aged male customers (20-35).

We had already provided a corporate identity in earlier work, which involved a celtic inspired look for the main website pages, but did not extend to the shopping interface. That site is still running as Legendgames.org. An even earlier incarnation used flat colours for a bold feel. For the new site, we built on this already succesful branding, and rolled it out accross the whole site.

Coupled with a migration to a newer version of the shopping software and a move to a dedicated web server run by ourselves, we have been able to transform the site from an unmemerable shopping experience to a slick, high performance site that attracts repeat custom and increases turnover, even in these hard economic times.